Account
Based
Marketing
Based
Marketing
Different levels of decision makers require different messages and goals. Here are three typical levels for us to examine the goals of each and the messages they should receive. For example, when trying to reach the C-Suite/Executive Leadership team, your goal is to create awareness and build trust. You do that buy bringing innovative ideas to the team that demonstrate a deep understanding of their business and that you care about them and their success. When reaching out to the business unit leaders, your goal is to establish credibility and build trust. You do that by taking solutions to the next level through IT and process innovation. By demonstrating your deep expertise and experience, you will be promoting yourself and UST Global as a trusted advisor. Finally, when connecting with front-line managers, your goal is to educate and partner. You do that by promoting benefits of your partnership, identify shared goals and objectives and provide education on deployment issues, challenges and solutions.